The notReadymade documents the cradle-to-grave life cycle of a group of commodities to make a gentle disruption to the system. The truth is portrayed through a performance of multiple depositions, by duplicating the external form of a ready-made product.
The aim is to visualize the hundreds of production relationships that are hidden by the “simple act of payment.” The aim is to visualize the invisible violence of “industrial manufactured demand” and its attendant modernity at large.
You will find them on display in retail shops. A bizarre piece hiding among other items, reproduced by real workers, which record the labour process with the fingerprints left behind. It once paled in the midst of promotional crowds, while still walking gently into the good night with drunken gourmets in the heart of the metropolis. Birthplace is a far cry from urgency.
“These violent delights have violent ends.” The garments from the installation make their final deposition to life in the rubbish collection, as white and clean as the primordial state of everything. Erased from workers and consumers, its life will continue forever in the toxic and beautiful cycle of commercialization.
Fashion is performed on time, when the means designed to achieve an end become the end itself, the possibility of achieving the end is cancelled. Things without a price are perhaps more significant than readymade products. Doing something notReadymade offers the best moments, as people can then participate in fashion as a creator instead of being defined by the demands created by system and thus go against alienation and personally enjoy both fashion and life.
Many stories happen silently to fill up this uncertainty due to the time difference between products and the separation of consumption from demand. After capital enables production of commodities, new forms of existence are created and commodities are displayed on shelves peacefully and flowing slowly as the shelves are pushed through all scenes in the commercial street, which is visible. The loop of invisible capital to capital flows to meet the expected demand.
Therefore, larger loops will last forever and will have to gain attention in crowded shopping malls to attract new eyes. In the new area, a new group of people will be transformed into laborers and new labour surplus value will be generated to fill this vicious circle of overproduction and expected sales.